As ambassadors of your work and as partners of roasters, every day we have the opportunity to share with you the birth of a wonderful product; coffee!
The European coffee market has been dominated for several decades by a powerful industry which over the years has reduced coffee to a simple mass consumption hot beverage. However, there is still a stable network of small and medium artisan roasters, run by passionate professionals.
Our ambition is to sustain and develop the quality coffee market in Europe, through artisan roasters, by developing a model based solely on coffees that they have exclusive access to, whilst promoting quality and diversity: terroir coffees.
We consider this ambition as a guarantee of a sustainable future for the artisanal coffee chain, from producer to roaster, to win over the consumer!